Essential tools for any social media manager

Navigating your way through the world of social media is no easy feat, especially when we’re constantly being bombarded with new apps and websites that are designed to take our online presence to the next level.

Here are a few of my favourite social media tools that make my life, and my job, a little easier.


You may have noticed that a fair few Instagrammers have started taking their Instagram stories more seriously. The content is becoming more curated and less spontaneous by the day. If you’re sick of the limited fonts that Instagram have to offer and want to make your stories stand out then you need to try Unfold.


The basic version is free and comes with some good layouts but of course the paid version is much better.


If you’re into blogging then you’ve probably already heard of Canva. It’s essentially a graphic design tool website where you can create anything from a logo, infographic, blog header, or even an ebook. The free version comes with loads of good illustrations and stock images that you can use in your designs. I couldn’t count how many times I’ve used Canva for uni, work, my blog or my own social media. It’s also really easy to use if you’re creatively challenged.


Although it’s common knowledge that it’s always better to try and use your own photos where possible, it’s handy to have a good library of stock images for times when it’s not possible to take your own image. Unsplash is one of the few stock image sites where the pictures actually LOOK GOOD.


Screen Shot 2018-06-18 at 17.01.40

I find that most sites tend to have a really limited number of images available and often don’t have the picture that I’m looking for.


If you’re still uploading a picture to Instagram and then deleting it because it doesn’t match your theme then to be honest you’re behind the times. On Planoly you can see your whole Instagram feed and upload pictures that you’re planning on posting to Insta in the future. I always use it to check if if an image I want to upload actually fits in with the rest of my feed.


This is a new discovery for me but it’s become a firm favourite of mine. If you need to upload an image to a website or as a logo and you need it to be a certain size it can be really annoying if your picture doesn’t fit. If you upload it to cutmypic then you can quickly resize it and re-download it.

Screen Shot 2018-06-18 at 17.04.46

As always, thank you for reading!

Ways you can reach me:

Bye for now,

Courteney x

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