Instagram stories are known for being spontaneous, relaxed and much less filtered than our Instagram grids. That being said, this doesn’t mean that the quality of the content that you upload to your Instagram story shouldn’t be as good as what you post on your feed. Sometimes just as many (if not more) people will view your stories as well as your grid. So, why would you not want to make sure that your story game is up to scratch?
Here are a few ways you can make sure that your Instagram stories are interactive, interesting and, above all, worth reading…
When someone tags or mentions you in an Instagram post or story that’s relevant to you or your brand, you’d be silly not to re-share it onto your own story. This gives you the opportunity to show your audience that you’re working with other people and also gives you the chance to promote the brands and people you’re collaborating with too.
Let’s say you’ve worked on a project with a few people – a photographer, a videographer, a PR and an influencer for example. Reposting the content that they’ve uploaded and tagging them in exposes them for your followers. Then, they’re likely to do the same with your content and expose you to their followers too. Promoting each other isn’t a bad thing, especially if you want to get more eyeballs onto your Instagram.
There are three easy ways that you can ask your followers questions on your Instagram stories: polls, quizzes and the good old “Ask me a question” button. Give your audience the opportunity to learn more about you, your business or your projects. Allowing them to get to know you better gives you a much better chance at building a loyal following made up of people will want to support you and see you and your brand grow.
Play around with colour.
There are so many ways that you can use colour on your Instagram stories. Whether you want to colour match your caption to your image and keep everything thematic or you just want your text to stand out, the main thing is that your stories are actually readable and easy on the eye.
My advice would be to absolutely never use the bright red colour that Instagram provides in the default colours section, don’t always use the harshest colours available, add a little light to images by choosing pastel and daintier shades and try to make sure that your text colours match your image.
Think about your font size.
Massive letters are often too “in your face” and tiny paragraphs of text are impossible to read. Once you’ve written everything you want to write, find a font and text size that your followers will be able to read easily before the times out and skips to the next one. Try and use a mix of dainty and strong fonts to keep your viewers interested too as most people tire of seeing the same font over and over again. If you’re feeling brave then you can always experiment with the drawing option if you want to go freehand.
Add a link.
Even if you’re not quite a part of the 10k club, you can still provide your followers with links to things you’ve mentioned in your Instagram stories. The easiest way to do this is the regularly update the link in your bio and to then update your Instagram story encouraging people to go and click on that link. Whether it’s a link to an article you wrote or to a pair of jeans you bought from ASOS, give your audience a reason to listen to you.
Explore third party apps.
Unfold and Mojo especially are two really good apps if you want to put a little more effort into your stories. Although it’s good to spontaneously upload, it’s sometimes even better to invest a little more time on the content you’re putting on your story. Experiment with different styles and effects to see what suites your brand, them and tone of voice the best.
As always, thank you for reading!
Let me know if you have any other Insta story suggestions to add to this list.
Ways you can reach me:
Bye for now,